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How can market my project

The project name is ICXBIN, the platform is to convert foreign currency to local currency at higher rate.

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3 answers

Hi, I came across your question so let me help out with a few suggestions from this end.

I could use all the marketing lingo to have this conversation but I'll skip all that because I am looking to provide very practical tips you can leverage on.

You want to run this so the first thing I'll recommend you build first, is trust. The financial space especially for Nigerians needs a lot of trust to make transactions and more flow. You can build trust with recommendations from friends first of all. You get to decide if you want the recommendations on or about the platform or on/about you as a person. If you decide to go with the former, great, it means the recommendations will come because they have used the service and they can now vouch for it's ease and more. If you decide to go with the latter, let the recommendation come because they have worked closely with you and can vouch for your genuineness in anything you decide to do. Also let the recommendation spill over to the new business you just set up.

Step 2, build trust on Social media. Build up social media pages. Decide how many social media accounts you want to use actively and create same handle across platforms. Even if you don't intend to use other platforms actively, I recommend you own the username for when you will be ready to put some activity on it. For instance, you decide to make Twitter and Facebook your main platforms, ensure you own the username on Instagram for the day you'll be ready to use that actively too.

Step 3 - Build a service offering. In a great nutshell, explain what your service does and why I should be more interested in using it as against all other such platforms already in existence.

Step 4 - Let's now work on identifying the right people who are more likely to use this service. Who are they? Where do they live? What platform am I more likely to find them? etc. For each and every single one of these questions you are able to figure out, ensure to do what the answer recommends. For example, your more likely customers use Twitter more than Facebook, well, get right up on Twitter please. Also, if your reflection on those questions shows you your target audience are in a particular country, use a vpn if you have to and research on how to find these people easily, where they get their news from and all so you can know how to use paid ads for them if you ever decide to.

Are you still with me? Run these, give me feedback and I'll continue

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