I recently had a website made for my business but I am not sure how to effectively market it. I feel like the blog should be more prominent on the site to keep people on the page. I am also not sure how to (or I should) list my hourly rates. I have done well on Upwork and can continue to leverage the site, but ultimately I want to transition away and work more on referrals/word of mouth.
Actions I’ve taken so far
I ran a Google Ads pilot for a few days and did not get any responses or subscription signups to my blog.
My future goals
Command a higher rate to work with the top companies and clients in the world.
My motivations to work with a mentor
Guiding me in creating a more professional brand focused on sustainability.
About my venture
Written World Consulting
Started 2019
My consulting business helps sustainability professionals improve their written communication and project management skills. I primarily help clients in the following areas: LGBTQ and equality, leadership, renewable energy, developmental disabilities (e.g., Autism), educational pathways, psychology, and holistic medicine. I mainly use Upwork to find new clients, manage billing, etc.