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My full assessment

Set up and Planning

  • Created a business plan
  • Performed a competitive analysis
  • Assessed the value of the market
  • Tried to sell to customers
  • Confident
  • Neutral

Market Research

  • Very Confident
  • Confident
  • Neutral
  • Confident
  • Not at all confident

Finances

  • Confident
  • Confident
  • Very Confident
  • Very Confident

Sales

  • Confident
  • Neutral
  • Confident

Operations

  • Not confident
  • Confident
  • Very Confident
  • Confident
  • Confident
  • Confident
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Gichuru Ndung'u Entrepreneur

Location Nairobi, Nairobi, Kenya
Venture Industry Furniture Production/Repair/Sales
Languages spoken
  • English
Recent Activity

What I need help with

My background as an entrepreneur

My current challenges

  1. Brand awareness
  2. Marketing and advertising
  3. Social media presence and aggressiveness
  4. Accountability and measuring progress
  5. Performance management

Actions I’ve taken so far

  1. Gradual training on marketing
  2. Have a simple system to manage performance
  3. constant training myself and the team

My future goals

  1. Increase the market share from the current 0.001% to at least 5% in my country
  2. Have unique identifier designs owned by the business
  3. Increase the revenue to an average of 10million dollars per year.

My motivations to work with a mentor

  1. Growth and support to move the venture to the next level
  2. Revenue growth
  3. Ability to create jobs for the people
  4. Support to become more strategic than operational


About my venture

NEWLINK FURNITURE LTD Started 2023

We are manufacturers and distributors of office furniture like office desks, conference tables, workstations, reception counters, office chairs, institutional furniture among others

Countries of operation: Kenya