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My full assessment

Set up and Planning

  • Created a business plan
  • Performed a competitive analysis
  • Assessed the value of the market
  • Interviewed potential customers
  • Created a prototype
  • Confident
  • Neutral

Market Research

  • Confident
  • Confident
  • Neutral
  • Confident
  • Confident

Finances

  • Confident
  • Confident
  • Neutral
  • Neutral

Sales

  • Very Confident
  • Very Confident
  • Very Confident

Operations

  • Neutral
  • Confident
  • Confident
  • Neutral
  • Confident
  • Very Confident
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Caitlin Britton Entrepreneur

Location
Sea Bright, New Jersey, United States of America
Venture Industry
Health/Wellness/Fitness/Bodywork
Languages spoken
  • English
Recent Activity

What I need help with

My background as an entrepreneur

My current challenges

  • finalizing prototype and forecasting manufacturing costs
  • Determining when to fundraise

Actions I’ve taken so far

  • Developed business plan and competitive analysis
  • Researched market value and conducted customer surveys to understand problem and desired solutions
  • Working on second round of prototype with contractor

My future goals

  • Finalize prototype and work on other product elements (case and cleaning solution)
  • Fundraise for manufacturing
  • Develop campaign to drive pre-sale email subscribers

My motivations to work with a mentor

  • Knowledge in the dental/product space
  • Understanding of financials and manufacturing
  • Someone to talk to about my problems

About my venture

Night Cap

Night Cap is the most comfortable nighttime mouthguard that works to alleviate jaw tension and pain while preventing tooth-on-tooth contact. Thoughtfully designed, Night Cap is a sustainable solution and elegant self-care product to make your bedtime routine seamless and relaxing.

Countries of operation: United States of America