Sign in required

Only registered users can perform this action

Sign in

Not a registered user? Join MicroMentor today!

My full assessment

Set up and Planning

  • Performed a competitive analysis
  • Created a prototype
  • Tried to sell to customers
  • Very Confident
  • Neutral

Market Research

  • Very Confident
  • Very Confident
  • Very Confident
  • Not at all confident
  • Not at all confident

Finances

  • Confident
  • Confident
  • Not at all confident
  • Not confident

Sales

  • Very Confident
  • Very Confident
  • Not at all confident

Operations

  • Neutral
  • Very Confident
  • Very Confident
  • Very Confident
  • Very Confident
  • Very Confident
Note: your identity will not be shared with this member.
This field is required

Refer Shilpi Ranjan to a Colleague

Share this profile with a friend or colleague. We'll include a direct link to this person's profile along with your Personal Message. Thanks!

Your name:

Your email:

This field is required
This field is required
[SR]

Shilpi Ranjan Entrepreneur

Location
Andover, Massachusetts, United States of America
Venture Industry
Education/Training
Languages spoken
  • English
  • Hindi
Recent Activity

What I need help with

My background as an entrepreneur

My current challenges

  • marketing and social media: I struggle with advertising my classes to new people. Once people have signed up, they often stay because they enjoy the classes so much -- but it is hard to find the people in the first place. My most successful strategy is word-of-mouth. I need to know how to fill classes (how to reach out to people).
  • pricing: I don't know how much to charge for my classes. Here are the prices so far: https://ezcompliments.com/bookclass

Actions I’ve taken so far

  • We advertise on Facebook and Google.
  • There are a couple of news articles about the business.
  • I try to send out email blasts to my client lists once a month (more realistically once every few months).

My future goals

  • find new customers and create strategies to keep getting new customers
  • repeat customers
  • more classes (3x/week)
  • more private classes for groups of people

Pricing goal: feel confident in how much I am charging for the classes

My motivations to work with a mentor

  • business advice for marketing and spreading the word and creating relationships

About my venture

EZ Compliments Indian Cooking Classes Started 2008

Chef Shilpi teaches Indian cooking classes with personalized menus, easy-to-follow online instruction, and spices delivered to client's doors. We offer weekly online workshops, which cover traditional and fusion dishes in a 4-week series, as well as private parties for groups of guests.

My mission is that Indian food is meant to be enjoyed by everyone. Diverse Indian dishes are great for people seeking vegetarian, vegan, gluten-free, heart-healthy, and diabetes-friendly meals. With 12 years of experience teaching cooking, I personalize any meal to fit guest diets, preferences, and spice tolerance.

Countries of operation: United States of America