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My full assessment

Set up and Planning

  • Created a business plan
  • Performed a competitive analysis
  • Assessed the value of the market
  • Interviewed potential customers
  • Created a prototype
  • Tried to sell to customers
  • Very Confident
  • Very Confident

Market Research

  • Very Confident
  • Very Confident
  • Confident
  • Confident
  • Neutral

Finances

  • Very Confident
  • Very Confident
  • Confident
  • Very Confident

Sales

  • Very Confident
  • Confident
  • Confident

Operations

  • Very Confident
  • Confident
  • Very Confident
  • Very Confident
  • Confident
  • Confident
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[KP]

Karen Pettit Entrepreneur

Location
Nelson, New Zealand
Venture Industry
Travel/Tourism/Hospitality/Leisure
Languages spoken
  • English
Recent Activity

What I need help with

My background as an entrepreneur

My current challenges

Latitude South was growing into a successful brand prior to the COVID outbreak but has been left in hibernation as a result of the pandemic. At this time, I feel the business has an opportunity to further develop its offering and benefit from effectively being able to restart for almost zero again. The challenge, however, is developing a sound group of effective mentors who can act as a sounding board for ideas and strategy.

Actions I’ve taken so far

I have grown the business for the past 20 years into a reasonably successful boutique travel brand.

My future goals

To go from a boutique brand to a luxury brand that offers a different experience to a lot of what is currently available.

My motivations to work with a mentor

I believe I would benefit from working with a mentor with a sound knowledge of successful strategy formulation in growing a brand that has a vibrant history and an excellent reputation. I don’t necessarily require a tourism industry veteran, however, I would like to work with a proven business veteran from a service industry background.


About my venture

Latitude South Started 2001

Latitude South has been operational since 2001. A travel company focused on the luxury oriented individual who desires a much fuller experience than rote travel itineraries that cover off mass tourism can provide, Latitude South works in New Zealand, Australia and the South Pacific Islands exclusively.

Countries of operation: Antarctica, Australia, Cook Islands, Fiji, New Zealand